Visa – MasterCard Card Not Present fraud prevention tools

Appropriate preventive action can help reduce fraudulent transactions and potential customer disputes. Make use of these Visa tools and controls to verify the legitimacy of the Visa cardholder and the card in every card-not-present transaction.

 

Tool Description
Address Verification Service (AVS) Allows card-not-present merchants to check a cardholder’s billing address with the card Issuer. The merchant includes an AVS request as part of the authorization and receives a result code indicating whether the address given by the cardholder matches the address on file with the Issuer.
Card Code
Verification
(CVV2- CVC2)
This is a three-digit number imprinted on the signature panel of Visa-MasterCard cards to help card-not-present merchants verify that the customer has a legitimate card in hand at the time of the order. The merchant asks the customer for the card code and then sends it to the card Issuer as part of the authorization request. The card Issuer checks the card code to determine its validity, then sends a result back to the merchant along with the authorization.
Verified by Visa (VbV) Enables e-commerce merchants validate a cardholder's ownership of an account in real-time during an online Visa card transaction. When the cardholder clicks "buy" at the checkout of a participating merchant, the merchant server recognizes the registered Visa card and the “Verified by Visa” screen automatically appears on the cardholder’s desktop. The cardholder enters a password to verify his or her identity and the Visa card. The Issuer then confirms the cardholder’s identity.
MasterCard
SecureCode
MasterCard enables e-commerce merchants to actually validate that a MasterCard cardholder is authorized to use the card and qualify the transaction for a guaranteed payment that protects against cardholder unauthorized chargebacks.

MasterCard SecureCode runs on your website and interacts with both the customer and their card Issuer. When your customer is checking out, a simple pop-up box appears asking them to enter a private code that has been registered with their bank.

Their bank then validates that code and provides you with a means of achieving a fully guaranteed transaction. For more information, visit http://www.mastercardmerchant.com/securecode/index.html